Overview

Black Onyx is a bold new entrant in the world of construction materials and precision tools. Carbon9 partnered with the brand to develop a distinct identity from the ground up—one that speaks directly to modern builders, engineers, and craftsmen. By merging industrial strength with refined minimalism, the brand captures the essence of durability, innovation, and precision in every visual and verbal touchpoint.

Objectives

• Define and build a distinctive brand DNA that sets Black Onyx apart in a traditional, saturated market
• Create a visual system that embodies strength, reliability, and modern craftsmanship
• Design a brand that appeals to both industrial buyers and forward-thinking professionals
• Build trust through consistency, clarity, and visual confidence

Brand Strategy

We rooted Black Onyx’s brand story in three pillars:

1. Durability — inspired by the raw strength of onyx stone and the resilience of high-grade cement and tools
2. Innovation — reflecting state-of-the-art manufacturing and performance precision
3. Professionalism — tailored to those who take pride in their craft and demand tools that meet the highest standards

The result: a timeless and modern identity that balances industrial power with elevated design.

Visual Identity

🖤 Logo & Wordmark

• The logo design is geometric and grounded, with sharp cuts and angular edges evoking stability and precision.
• A minimal monogram was also created for use on products, packaging, and wearables.

🎨 Color Palette

• Dominant matte black paired with iron gray, concrete beige, and metallic accents
• A monochrome scheme emphasizing strength, grit, and premium quality

✍️ Typography

• A custom bold sans-serif typeface ensures legibility while reinforcing the industrial theme
• Clean, condensed headers paired with utilitarian subtext deliver clarity and confidence

📦 Packaging & Label Design

• Minimalist labels with clear hierarchies of information
• High-contrast printing for visibility in rugged environments
• QR integrations for digital manuals and tutorials

Brand Narrative & Voice

Tone of voice: Assertive. Technical. Trustworthy.

Sample messaging:

“Built to endure. Engineered for precision. Trusted by those who build the future.”

“Black Onyx doesn’t just support construction—it sets the standard.”

We crafted all copy to resonate with tradespeople, contractors, and industrial suppliers, while maintaining an aspirational edge that aligns with modern branding expectations.

Applications

• 🚧 Product Packaging (tools, cement bags, sealants)
• 🧰 Tool branding & labels
• 📲 Social Media Campaigns & Brand Launch Teasers
• 📖 Brand Guidelines Booklet
• 🧢 Merchandising (apparel, safety gear)
• 🏷️ Trade Show Booths & Sales Collateral

Results

• 🛠️ A cohesive, scalable brand system ready for product rollout and expansion
• 📈 Enhanced perception of product quality and trustworthiness through elevated design
• 💬 Positive stakeholder feedback on clarity, professionalism, and shelf impact
• 🤝 Opened strategic opportunities for distribution in high-end industrial markets

Conclusion

The Black Onyx brand reflects a new standard in construction and craftsmanship—a fusion of raw strength and modern identity. Through strategy, design, and storytelling, Carbon9 helped shape a brand that isn’t just built to last—it’s built to lead.

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